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AUTHOR
達夫{????}尤里奇.
TITLE
為什麼人們都喝星巴克, 不喝即溶咖啡 : 再貴一樣有人買的品牌祕密 / 達夫{????}尤里奇, 諾姆{????}史莫伍德著 ; 李璞良譯.
IMPRINT
台北市 : 易富文化, 2012.
DESCRIPTION
333 p. ; 21 cm.
SERIES
全球觀點 ; 34.
NOTE
譯自: Leadership brand : developing customer-focused leaders to drive performance and build lasting value.
SUBJECT
全球化.
DISCIPLINE
Teacher's reference.
OTHER AUTHOR
李璞良.
OTHER AUTHOR
諾姆{????}史莫伍德.
ISBN
9789866224829.
Location
Call Number
Status
LS resource withdrawn (3/F)
494.2 5774
Withdrawn / Closed stack